Cisco Uses Blogs to Get It's Opinion Out
Mark Chandler, a senior vice president and general counsel for Cisco has written a blog post on Cisco's iPhone Trademark lawsuit with Apple:
Today’s announcement from Cisco regarding our suit with Apple over our iPhone trademark has spurred a lot of interesting questions. Most importantly, this is not a suit against Apple’s innovation, their modern design, or their cool phone. It is not a suit about money or royalties. This is a suit about trademark infringement.
That’s pretty unusual to have general counsel to publicly post information about pending litigation. It’s an effort to get out ahead of public opinion on the matter and explain what Cisco’s position is. Maybe weblogs are chaning how companies operate after all. Thanks to Robert Scoble and Kevin O’Keefe for the heads up on this.
Nice Post.
That was well said. Always appreciate your indepth views. Keep up the great work!
John
