What Do Your Business Cards Say About You?
There is no cheaper advertising than your business card. You can get 1,000 business cards for $30–40. It kills me when I see business cards with perforated edges and blurry ink that a lawyer printed up on his own with an ink-jet printer. It drives me crazy when I get a lawyer’s business card that has something printed on the back because they got it printed for a discount. It drives me to distraction when I see a business card on cheap, flimsy card stock.
The business card is a descendant of the ‘calling card’ that announced who you were. Do you really want to tell the world you’re too cheap to have your cards professionally printed? If the card looks clean, sharp and professional, there is a good chance they will think that you and your firm are clean, sharp and professional. If you give them a cheap card, odds are people will think you are cheap.
There are a lot of things that the big firms do, that solos don’t have the money for. But $35 for a thousand cards? Please. By not getting clean, sharp, professional business cards, you are doing yourself and your firm a disservice.
