Marketing for the Plaintiff's Attorney
In the current legal environment, more cases get mediated than go to trial. I had been using a combination of focus groups, video, pictures and PowerPoint to good success. But I wanted to see what other lawyers were doing. The only problem was that there were no products commercially available.
So, I put out a call to other attorneys asking them to send me a copy of their work. In exchange for their single contribution, I would put all of them on a disk and give everyone a copy with everyone’s examples on there.
The first year we had 20 contributors with 25 examples and I sent out 30 disks. This year we have 60 contributors with 100 examples and I’ve sent out over 875 disks. Wow! That’s a project that’s taken off. The only thing we ask is that people contribute an example, and if they don’t have one, they promise to send an example when they do have one.
While I normally limit the disks to plaintiff’s attorneys, I thought it would be a nice gesture to give to the attendees of BlawgThink. While, most of the lawyers at BlawgThink were tech and IP lawyers, I believe the disks were well received.
Tom Kane of the Legal Marketing Blog recently wrote about the disks:
[Dave] presented each attendee with an attractively packaged CD entitled “Winning With PowerPoint®.” …What a great legal marketing tool! Since Dave has and is continuing to develop a high-end plaintiffs’ practice, he freely distributes the CDs to lawyers and other potential referral sources who might be in a position to refer cases to him. It’s different and gets your attention. Brilliant!
To me, good marketing is doing something that other people aren’t. And there’s one more point, I’m not just giving the disks out to potential referral sources. This is a group project that’s available to anyone interested in putting together better legal presentations. I’ve sent lots of disks to New Mexico, British Columbia and even Scotland where the odds of a referral to an injury lawyer in Myrtle Beach are rather slim.
There’s a strong power in helping people to do better and helping to provide a resource without asking anything in return. Rather than trying to tell people how good you are, I believe in actually having fun, doing cool things and attracting people that are interested in the same stuff.
Dave:
It is all about clean living.
Russ
How do I get the PowerPoint samples CD?
Thanks.
Stephen, if you go to the home page of the blog (by clicking on the logo in the top left corner). There's a button that says "Free CD Rom containing PowerPoint Examples from Leading Plaintiff's Lawyers".
The button is just to the right of the logo of the law books morphing into a laptop.
I would love a copy of your sample Power Point Disc. I am in California, and I would like to learn how I may set up my first power Point presentation, and I could really use some help. Thank you very much for your assistance. I would be happy to send you a copy of my Power Point when I get it set up, if you would like one. Joe Marman
