Trial Attorneys Doing Business with Advertising Attorneys
Last weekend at Auto Torts, I met with my friend Mark Zamora, of A Georgia Lawyer. And he said something that was simple, yet brilliant. Advertising has come slow to the trial lawyer community. A lot of trial lawyers look down on advertising. Personally, I don’t mind advertising as long as it’s done in a way that doesn’t hurt the profession. I don’t like the schlocky advertising with firms that are run as settlement mills and they never try cases.
However, advertising firms generate a lot of cases. More cases than they can handle. Mark asked:
My question to trial attorneys: When is the last time you either wrote, emailed or even cold called an advertising attorney in your state? I am not asking you to think city only. Think the statewide advertisers.
I thought that was a great idea. Imagine my surprise to get home and check out my newsreader and find that Mark had just written a post on that. Mark lays out how to talk about what kind of cases you want to receive from the other attorney, what the fee structure should be and what they will expect in return. Very smart business. Thanks for the ideas Mark.
