Blink : The Power of Thinking Without Thinking
Blink by Malcolm Gladwell talks about the power of snap decisions and how nearly instantaneous decisions can are as correct as calculated decisions backed with extensive information.
Drawing on neuroscience and psychology, Malcolm discusses how the conscious mind is only a small part of our decision making process. Understanding the way jurors make decisions is critical.
I'll write more about the book later, but in the meantime Slate has a fascinating conversation between Malcolm and James Surowiecki, the author of The Wisdom of Crowds.
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