Pharmaceutical Companies Use College Cheerleaders to Boost Drug Sales
Well you learn something new every day. It’s no surprise that companies tend to hire good looking people for their sales team. But pharmaceutical companies are taking this to new heights by hiring college cheerleaders as pharmaceutical reps. They don’t look for
'They don't ask what the major is,' Mr. Williamson said. Proven cheerleading skills suffice. 'Exaggerated motions, exaggerated smiles, exaggerated enthusiasm - they learn those things, and they can get people to do what they want.'" ….
…In an interview, Mr. Reidy remembered a sales call with the "all-time most attractive, coolest woman in the history of drug repdom." At first, he said, the doctor "gave ten reasons not to use one of our drugs." But, Mr. Reidy added: "She gave a little hair toss and a tug on his sleeve and said, 'Come on, doctor, I need the scrips.' He said, 'O.K., how do I dose that thing?' I could never reach out and touch a female physician that way."
I gotta tell you. I debated in high school, was an interrogator in the Army and am now a trial lawyer. I’m speechless (and this doesn’t happen often with me). If you want to know why I’m a plaintiff’s attorney, this is it in a nutshell. (Thanks to John Day of Day on Torts for the heads up on this).
